In a few days (May 29, remember the date) Atelier St Eustache will blow out its 5 candles! To thank you for being a little more numerous and loyal every day, we wanted to share with you the latest progress of St Eustache and especially offer you a nice gift. 🥳
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The beginning of a story
The concept of Atelier St Eustache was born during a trip undertaken by its creator, Violette, during a year of architecture studies in Tokyo. Being recognized as a true fashion institution, clothing is used as a tool to distinguish oneself in society, to represent belonging to an identity. Tokyo fashion thus asserts itself through colorful , original and sometimes even eccentric outfits.
But, what caught Violette's eye in this eclectic universe was the Japanese particularity of nesting aesthetics and differentiation in accessories, and in particular: their socks .
This is how, upon her return to France, Violette embarked on the adventure and created her own brand of transparent socks , in order to dress women's feet with her creativity, and restore its letters of nobility to an accessory neglected in France.
The developments of St Eustache
The Team is growing
The recruitment and number of employees is one of the first developments of St Eustache. Having started alone, Violette now manages a team of three people for the commercial part and communication. Students in work-study or internship, Amandine, Esther and Julie are now fully part of the St Eustache team .
New expansion and fundamental step in the coming months… St Eustache will make its first salaried hire! This is a great source of pride for the brand :)
Our flight into our own offices
After three wonderful years filled with memories in the village of creators in Lyon , Atelier St Eustache has taken flight in our brand new offices. A major step forward for the brand, we have been set up since May, just a few steps from the previous ones.
For the more curious, go to our Instagram to discover little previews :)
More and more cool shops
The goal of St Eustache is that you can find all our socks directly in stores throughout France .
In just two years, the sales team has more than doubled its number of reseller stores.
You now have the opportunity to adopt St Eustache in more than 160 stores in France.
On the road to international
Atelier St Eustache wants to expand and see feet all over the world adorned of her transparent socks .
To do this, we now work with around fifty stores spread across the globe.
Italy, Belgium, Germany, United States, Switzerland, Luxembourg, Spain, Korea, Denmark, Netherlands, Portugal and Japan... Something to satisfy you no matter your location.
Your birthday present!
To thank you for keeping Atelier St Eustache alive for 5 years now, we have decided to spoil you for the occasion.
From May 29 to June 5 find on our website a special anniversary selection with a exclusive and exceptional offer of - 30% on our owls socks . Something to please yourself or spoil your loved ones as they deserve!
The whole team is very proud of the progress made by St Eustache and thanks you for your loyalty <3
And then… There are still lots of great things coming later, you haven’t heard the last of us ;)